Copywriting
Professional yet human copy for wineries, wine tourism and gastronomy brands.
- blog articles and PR materials
- brand copy and product pages
- newsletters in Hungarian or English
BlogCopywritingNewsletterHU / EN
Wine content & earth-rooted brand storytelling
Stories that bring your brand to life.
Storytelling and content creation for wineries, wine tourism brands and small brands rooted in land, origin, sustainability and real trust.
From strategy and copywriting to video editing, everything is created personally by me.
Communication partner for wineries and earth-rooted small brands
I grew up in the world of wine. I understand from the inside what a winery truly needs.
As a viticulturist and winemaker, I know what happens between the rows, in the cellar, during a difficult vintage or at a tasting. That is why I do not invent your communication from the outside: I find your story with you and build a consistent, memorable presence around it. The same approach works for cheese makers, natural cosmetics, coffee and other artisan brands where origin, care and responsibility are part of the product.
How I can help
Storytelling that grows from your brand.
A clear overview of how I can support your brand personally: strategy, copywriting, social media, video and web presence.
Social media
Consistent online presence that builds connection, not just posts.
- Instagram, Facebook, TikTok
- content calendar and publishing
- platform-specific brand voice
InstagramFacebookTikTokStrategy
Video creation & editing
Short, natural videos that show the people and atmosphere behind the wine.
- Reels and TikTok videos
- on-site filming
- editing and subtitles
ReelsTikTokEditingFilming
Strategy & brand voice
I help you find your own story, why people should trust you, and how to show it consistently online.
- brand voice and messaging
- campaign ideas
- visual and content direction
StorytellingBrand voiceTrust
Real projects
Wine marketing that starts with your own story.
I personally build the full content presence of Dévabor: Instagram, TikTok, Reels, blog, podcast and newsletter. I bring this hands-on experience to other wineries too: I do not just create posts, I build a recognizable voice, trust and story.
- 5+ years of active wine content creation
- 20+ professional articles and analytical pieces
- HU / EN / DE communication experience
Professional background
Articles that show how I think about wine, brands and audiences.
I do not only create content. I also follow how the wine market is changing: how we talk about wine, how trust is built, and how wineries can become easier to understand and easier to connect with.
Terroir Stories article
5 communication mistakes many wineries make online
Practical thoughts on why a beautiful bottle photo is not enough, and how content can build real connection.
Read article Terroir Stories articleHow to choose wine as a gift
Choosing a wine gift says a lot about how wineries can communicate with real people, not only wine experts.
Read article Hungarian articleHungarian Wine Marketing: Past, Present and Future
A wider look at where Hungarian wine communication stands today, and what it needs in order to move closer to its audience.
Read in Hungarian English articleThe Challenges of Winemaking: How Do We Reach Young People?
An English-language article about presenting wine in a clearer, fresher and more human way for younger generations.
Read articlePackages & pricing
Clear monthly collaborations, so you know what to expect.
The exact content is shaped around your brand, but the structure and pricing are transparent from the start. This keeps the work focused, realistic and easy to plan.
A gentle but regular presence
Storytelling Package
450 € / month basic presence and brand voice
A good fit if you want to communicate regularly, but do not yet need full monthly content production.
- 4–6 content ideas or post foundations / month
- social media captions
- photo and video ideas
- brand voice refinement
- 1 online consultation / month
Content rhythm & growth
Content Package
650 € / month consistent monthly content
For brands that need a steady presence and do not want to invent content at the last minute every month.
- 8–12 content pieces / month
- Instagram and Facebook content
- short videos / Reels ideas and editing
- newsletter support
- monthly content plan
- 1 online consultation / month
Full communication partner
Full Communication Partner
from 1000 € / month strategy, content and ongoing support
For brands that want more than content delivery: a professional partner who thinks in systems, voice and long-term presence.
- communication strategy and monthly direction
- social media content and copywriting
- short videos, Reels and editing
- newsletter and campaign support
- ongoing professional support
- regular consultation
Prices are guiding monthly frameworks.
Smaller, one-off or very specific projects can be quoted separately, so the packages stay clear while the work can still remain personal.
Additional services
If you do not need a monthly package, I can also help with individual tasks.
These can be booked separately or added to an existing monthly collaboration.
Website updates & maintenance
Text changes, new content uploads, smaller edits and basic maintenance for an existing website.
60–90 € / updateProfessional article / PR copy
A more in-depth article on wine, gastronomy or brand communication, written with a clear point of view.
from 100 € / articleSimple static website
A clean introductory website for small businesses, wineries or premium artisan brands.
Custom quoteNewsletter copy
Writing, editing and preparing one newsletter for an existing subscriber list.
from 80 € / newsletterContent day / shooting
Photo and video material created during one on-site content day.
from 180 € + travelCommunication consultation
If you feel stuck, I review your current communication and give clear, practical recommendations.
from 100 € / sessionBeyond wineries
I enjoy working with small brands where land, people, product and story belong together.
Wine is my professional home, but storytelling works just as well for cheese makers, natural cosmetics, coffee and other sustainable small brands where origin, environment, quality and human trust are essential.
Wineries
Wine tourism
Gastronomy
Cheese & artisan food
Coffee & specialty drinks
Natural cosmetics
Sustainable small brands
Earth-rooted brands
Dóra Hausel
Viticulturist-winemaker, podcast author and traveller.
“When grapes become a true treasure, and wine becomes a way of life.”
I am Dóra Hausel, and I grew up in Tállya, in the Tokaj wine region. My parents guided me towards winemaking from an early age, and later I studied and worked as a winemaker in Hungary and Germany.
I have also lived, travelled and gathered experience in Southeast Asia and later in Georgia. These places taught me to look at stories, cultures and the connection between people, places and wine from a wider perspective.
I started Terroir Stories because I see from the inside how often marketing becomes the last thing a winery has time and energy for. But the stories are already there: the place, the people, the decisions, the vintages and the small details that make a brand feel alive. I help find them and turn them into clear, human communication.
Follow along if you want to see how I tell wine stories in practice.
Free guide
5 mistakes wineries make on social media
A practical, 8-page guide on why so many wineries' social media presence doesn't work — and what to do instead. With concrete examples, no marketing fluff.
Leave your email and I'll send you the PDF right away.
Get in touch
If you want your brand to have its own voice, write to me.
For wineries, wine tourism destinations, gastronomy, sustainable and earth-rooted small brands.
I usually reply within 1–2 business days.