Copywriting
Professional yet human copy for wineries, wine tourism and gastronomy brands.
- blog articles and PR materials
- brand copy and product pages
- newsletters in Hungarian or English
BlogCopywritingNewsletterHU / EN
Wine content & brand storytelling
Stories that bring your brand to life.
Wine marketing for wineries and wine tourism brands, rooted in your own story and built to create real trust.
From strategy and copywriting to video editing, everything is created personally by me.
Communication partner for wineries and wine tourism brands
I grew up in the world of wine. I understand from the inside what a winery truly needs.
As a viticulturist and winemaker, I know what happens between the rows, in the cellar, during a difficult vintage or at a tasting. That is why I do not invent your communication from the outside: I find your story with you and build a consistent, memorable presence around it.
How I can help
Storytelling that grows from your brand.
A clear overview of how I can support your brand personally: strategy, copywriting, social media, video and web presence.
Social media
Consistent online presence that builds connection, not just posts.
- Instagram, Facebook, TikTok
- content calendar and publishing
- platform-specific brand voice
InstagramFacebookTikTokStrategy
Video creation & editing
Short, natural videos that show the people and atmosphere behind the wine.
- Reels and TikTok videos
- on-site filming
- editing and subtitles
ReelsTikTokEditingFilming
Strategy & brand voice
I help you find your own story, why people should trust you, and how to show it consistently online.
- brand voice and messaging
- campaign ideas
- visual and content direction
StorytellingBrand voiceTrust
Real projects
Wine marketing that starts with your own story.
I personally build the full content presence of Dévabor: Instagram, TikTok, Reels, blog, podcast and newsletter. I bring this hands-on experience to other wineries too: I do not just create posts, I build a recognizable voice, trust and story.
- 5+ years of active wine content creation
- 20+ professional articles and analytical pieces
- HU / EN / DE communication experience
Professional background
Articles that show how I think about wine, brands and audiences.
I do not only create content. I also follow how the wine market is changing: how we talk about wine, how trust is built, and how wineries can become easier to understand and easier to connect with.
Hungarian article
Hungarian Wine Marketing: Past, Present and Future
A wider look at where Hungarian wine communication stands today, and what it needs in order to move closer to its audience.
Read in Hungarian English articleThe Challenges of Winemaking: How Do We Reach Young People?
An English-language article about presenting wine in a clearer, fresher and more human way for younger generations.
Read articleServices & pricing
Choose the package that fits your brand.
Every package is a personal collaboration, not a template. Prices are listed in euros, and monthly packages start with a minimum 3-month collaboration.
Regular presence
Classic
350 € / month stable, clear online presence
- 8 posts / month – Instagram & Facebook
- 2 Reels / month – edited video
- Scheduling & publishing
- 1 online consultation / month
- Monthly statistics summary
- Wine descriptions: editing and writing
Growth & consistency
Growth
600 € / month content rhythm and monthly growth
- 12 posts / month – Instagram & Facebook
- 3 Reels / month – edited video
- Monthly content plan & strategic direction
- Scheduling & publishing
- 1 online consultation / month
- Monthly statistics summary & recommendations
- Wine description writing
Complete brand voice
Signature
950 € / month storytelling, strategy and newsletter
- 12 posts / month – Instagram & Facebook
- 4 Reels / month – edited video
- Full content planning & strategy
- 4 online consultations / month
- Monthly report & strategic recommendations
- 1 blog post / month
- Newsletter management
- Brand voice refinement
Partner-level support
Bespoke / VIP
from 1500 € / month bespoke long-term brand building
- TikTok, Instagram & Facebook setup and management
- Extra content creation and on-site presence
- Event presence
- Support for wine tastings and event planning
- Partner communication
- Comprehensive brand-building and strategic support
- Tailored collaboration based on your needs
This is more than social media management.
It is your brand voice, strategy and presence in one. The VIP package is for those looking for a long-term professional partner, not a distant executor.
Individual services
À la carte services
You do not need a monthly package to work with me. If you need one specific task, you can order it separately.
Ad management (Meta)
Facebook and Instagram campaign setup, goals, creative preparation, monthly optimization and reporting.
from 90 € / monthWebsite maintenance
WordPress website updates: text changes, new products or content uploads, smaller edits.
from 60 € / updateBlog article / PR copy
800–1500 word SEO-minded article on wine or gastronomy, written in your voice.
from 90 € / articleGraphic asset
Event poster, wine card, price list, Instagram cover, newsletter template or other visual asset.
from 50 € / assetNewsletter írás & küldés
Writing, formatting and sending one newsletter to an existing subscriber list.
from 80 € / newsletterContent day / shooting
One content day with 10–15 photo and video assets, enough for weeks of social media content.
from 180 € + travel
Dóra Hausel
Viticulturist-winemaker, podcast author and traveller.
“When grapes become a true treasure, and wine becomes a way of life.”
I am Dóra Hausel, and I grew up in Tállya, in the Tokaj wine region. My parents guided me towards winemaking from an early age, and later I studied and worked as a winemaker in Hungary and Germany.
I have also lived, travelled and gathered experience in Southeast Asia and later in Georgia. These places taught me to look at stories, cultures and the connection between people, places and wine from a wider perspective.
I started Terroir Stories because I see from the inside how often marketing becomes the last thing a winery has time and energy for. But the stories are already there: the place, the people, the decisions, the vintages and the small details that make a brand feel alive. I help find them and turn them into clear, human communication.
Follow along if you want to see how I tell wine stories in practice.
Get in touch
If you want your brand to have its own voice, write to me.
For wineries, wine tourism destinations, gastronomy and premium lifestyle brands.
hello@terroirstories.com Messages are currently forwarded to the existing mailbox.