Copywriting
Professional yet human copy for wineries, wine tourism and gastronomy brands.
- blog articles and PR materials
- brand copy and product pages
- newsletters in Hungarian or English
BlogCopywritingNewsletterHU / EN
Wine content & earth-rooted brand storytelling
Stories that bring your brand to life.
Storytelling and content creation for wineries, wine tourism brands and small brands rooted in land, origin, sustainability and real trust.
From strategy and copywriting to video editing, everything is created personally by me.
Communication partner for wineries and earth-rooted small brands
I grew up in the world of wine. I understand from the inside what a winery truly needs.
As a viticulturist and winemaker, I know what happens between the rows, in the cellar, during a difficult vintage or at a tasting. That is why I do not invent your communication from the outside: I find your story with you and build a consistent, memorable presence around it. The same approach works for cheese makers, natural cosmetics, coffee and other artisan brands where origin, care and responsibility are part of the product.
How I can help
Storytelling that grows from your brand.
A clear overview of how I can support your brand personally: strategy, copywriting, social media, video and web presence.
Social media
Consistent online presence that builds connection, not just posts.
- Instagram, Facebook, TikTok
- content calendar and publishing
- platform-specific brand voice
InstagramFacebookTikTokStrategy
Video creation & editing
Short, natural videos that show the people and atmosphere behind the wine.
- Reels and TikTok videos
- on-site filming
- editing and subtitles
ReelsTikTokEditingFilming
Strategy & brand voice
I help you find your own story, why people should trust you, and how to show it consistently online.
- brand voice and messaging
- campaign ideas
- visual and content direction
StorytellingBrand voiceTrust
Real projects
Wine marketing that starts with your own story.
I personally build the full content presence of Dévabor: Instagram, TikTok, Reels, blog, podcast and newsletter. I bring this hands-on experience to other wineries too: I do not just create posts, I build a recognizable voice, trust and story.
- 5+ years of active wine content creation
- 20+ professional articles and analytical pieces
- HU / EN / DE communication experience
Professional background
Articles that show how I think about wine, brands and audiences.
I do not only create content. I also follow how the wine market is changing: how we talk about wine, how trust is built, and how wineries can become easier to understand and easier to connect with.
Terroir Stories article
5 communication mistakes many wineries make online
Practical thoughts on why a beautiful bottle photo is not enough, and how content can build real connection.
Read article Terroir Stories articleHow to choose wine as a gift
Choosing a wine gift says a lot about how wineries can communicate with real people, not only wine experts.
Read article Hungarian articleHungarian Wine Marketing: Past, Present and Future
A wider look at where Hungarian wine communication stands today, and what it needs in order to move closer to its audience.
Read in Hungarian English articleThe Challenges of Winemaking: How Do We Reach Young People?
An English-language article about presenting wine in a clearer, fresher and more human way for younger generations.
Read articlePackages & pricing
Clear monthly collaborations, so you know what to expect.
The exact content is shaped around your brand, but the structure and pricing are transparent from the start. This keeps the work focused, realistic and easy to plan.
Entry · regular presence
Storytelling Package
550 € / month a steady, quality presence on one channel
A good fit if you want to show up regularly with quality content, but do not yet need full content production.
- 6 posts / month (Instagram + Facebook)
- 1 Reels video
- monthly report + content suggestions
- 1 revision round per post
- photo / video raw material supplied by the winery
Most popular · planned content
Content Package
890 € / month consistent, planned monthly content
For when it matters that your brand stays present consistently and by plan — with more video and a considered rhythm.
- 12 posts / month (Instagram + Facebook)
- 2 Reels videos
- monthly content plan
- 1.5-hour consultation + written suggestions
- 1 revision round per post + 1 plan round
- raw material from the winery; professional shoot separate (Content Day)
Full service · with strategy
Full Communication Partner
from 1200 € / month full communication, with wine-specific content
For when you want not just content, but an external professional partner who thinks in systems with you.
- 12 posts / month (Instagram + Facebook) + 3 Reels
- monthly content plan and direction
- website updates · 1 newsletter + campaigns
- small graphics (post templates)
- wine descriptions (HU + EN)
- 2 revision rounds per asset · raw material from the winery
Exclusive · a new, one-of-a-kind service
Experience & tasting — from concept to coordination
Building a wine tasting, vineyard tour or event from concept to a finished, bookable and delivered experience — no one else on the market offers this full path in one place. I don't host the tasting: I build, price, market it, and if needed coordinate yours on site.
Concept & build
from €700
The concept, run-of-show, tasting logic and pricing for the tasting, tour or event — the plan for a finished, bookable experience.
Concept + social campaign & graphics
from €2,000
The full build plus the go-to-market: a social media campaign and the graphics to launch it, so the experience doesn't just exist — it fills up.
+ On-site coordination
By quote + travel
If needed, I'm there on site to run the tasting or event — with travel, by individual quote.
A winemaker who understands your trade.
Not an outside agency: someone who is a winemaker herself, who understands the vineyard, the vintage and your wine — and translates that into content credibly. The winery supplies the photo/video raw material; if a professional shoot is needed, I take that on separately as a Content Day.
Additional services
If you do not need a monthly package, I can also help with individual tasks.
These can be booked separately or added to an existing monthly collaboration.
Website updates & maintenance
Text changes, new content uploads, smaller edits and basic maintenance for an existing website.
60–90 € / updateProfessional article / PR copy
A more in-depth article on wine, gastronomy or brand communication, written with a clear point of view.
from 100 € / articleSimple static website
A clean introductory website for small businesses, wineries or premium artisan brands.
Custom quoteNewsletter copy
Writing, editing and preparing one newsletter for an existing subscriber list.
from 80 € / newsletterContent day / shooting
Photo and video material created during one on-site content day.
from 180 € + travelCommunication consultation
If you feel stuck, I review your current communication and give clear, practical recommendations.
from 100 € / sessionBeyond wineries
I enjoy working with small brands where land, people, product and story belong together.
Wine is my professional home, but storytelling works just as well for cheese makers, natural cosmetics, coffee and other sustainable small brands where origin, environment, quality and human trust are essential.
Wineries
Wine tourism
Gastronomy
Cheese & artisan food
Coffee & specialty drinks
Natural cosmetics
Sustainable small brands
Earth-rooted brands
Dóra Hausel
Viticulturist-winemaker, podcast author and traveller.
“When grapes become a true treasure, and wine becomes a way of life.”
I am Dóra Hausel, and I grew up in Tállya, in the Tokaj wine region. My parents guided me towards winemaking from an early age, and later I studied and worked as a winemaker in Hungary and Germany.
I have also lived, travelled and gathered experience in Southeast Asia and later in Georgia. These places taught me to look at stories, cultures and the connection between people, places and wine from a wider perspective.
I started Terroir Stories because I see from the inside how often marketing becomes the last thing a winery has time and energy for. But the stories are already there: the place, the people, the decisions, the vintages and the small details that make a brand feel alive. I help find them and turn them into clear, human communication.
Follow along if you want to see how I tell wine stories in practice.
Free guide
The winemaking year as content — a content calendar for wineries
A downloadable guide on what to post and when — from the vineyard to the glass. Five content pillars, one month worked out in detail with ready-made post ideas, and the whole winemaking year month by month. Plus a fillable planner.
Leave your email and I'll send it right away.
Get in touch
If you want your brand to have its own voice, write to me.
For wineries, wine tourism destinations, gastronomy, sustainable and earth-rooted small brands.
I usually reply within 1–2 business days.